REEF X PENSOLE

Created a line of footwear for imagined beach activities for Reef.

This two week project was to imagine new activities for Reef to create footwear for. Water Gliding and Night Dancing on the beach were the two concepts my team of CMF designers, Scarlett Lee and Danny Perez , and I envisioned.

Kai Moniz is 22 years old from San Clemente, CA. She lives and breathes the ocean. She's a part of SurfRider and Beach Conservation Program based in San Clemente. She's a marine biologist during the day and at night she relaxes by playing her guitar at local bars and restaurants.

Direct to Consumer

Local Shops

Affiliate Program

In Reef's current retail mix, the two shoes I have designed can fit nicely in the mid to high price range.

Quarter Sizing

More variety in sizing options,

reducing initial capital expense.

Reef Dreamer, Activate the morning through ocean gliding.

Price: $100

Distribution: Direct to Consumer

                      Local Beach Shop

                      Ambassador Affiliate Program

Cold Conditions

Water Resistant

Board Feel

Reef Butter Board, glide through the ocean.

Price: $75 (Comes with 2)

Distribution: Direct to Consumer

                      Local Beach Shop

                      Ambassador Affiliate Program

Glide

Bindings

Position Versatility

Reef Glow Low, activate the night in bioluminescent dance.

Price: $80​

Distribution: Direct to Consumer

                      Local Beach Shop

                      Ambassador Affiliate Program

Water Permeable

Tactility

Luminescent Reaction

© Anna Violette 2020

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