SPONSORED BY:

PENSOLE & REEF

WATER SHOES

For New Water Sports

Pensole x ArtCenter Sponsored Project

August 2018

This two-week project was to imagine new activities for Reef to create footwear for. Water Gliding and Night Dancing were the two concepts my team of CMF designers, Scarlett Lee and Danny Perez, and I envisioned.

REEF GLOW LOW

I identified two potential opportunities for a new shoe for Reef. I compared the new Bioluminescent dancing activity to products on the market that utilize glow technology. The $80 opportunity seems the most viable within Reef's current product line.

REEF GLOW LOW

Price: $80

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Distribution: Direct to Consumer

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                      Local Beach Shop

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                      Ambassador Affiliate Program

DESIGN CRITERIA

IDEATION