SPONSORED BY:
PENSOLE & REEF
WATER SHOES
For New Water Sports
Pensole x ArtCenter Sponsored Project
August 2018
This two-week project was to imagine new activities for Reef to create footwear for. Water Gliding and Night Dancing were the two concepts my team of CMF designers, Scarlett Lee and Danny Perez, and I envisioned.
REEF GLOW LOW
I identified two potential opportunities for a new shoe for Reef. I compared the new Bioluminescent dancing activity to products on the market that utilize glow technology. The $80 opportunity seems the most viable within Reef's current product line.
REEF GLOW LOW
Price: $80
Distribution: Direct to Consumer
Local Beach Shop
Ambassador Affiliate Program
DESIGN CRITERIA
Water Permeable
Tactility
Luminescent Reaction
IDEATION